Helping You Evaluate Visitor Traffic Counts When Deciding on Where to Post a Job Vacancy
So you’re evaluating where you should post your next job vacancy. You find yourself looking through marketing materials of all the sites you’re considering. You go to the big general job sites and the number of visitors they report seems quite impressive. You might think ‘Wow, if that many people are looking for jobs on this site, I’m bound to get lots of great applicants for my vacancy’. Not so fast! Lets look a little closer at the numbers. A nationally branded general job site that everyone would know currently boasts over 10,000,000 unique visitors every month. With some browsing of their site, we find that there are approximately 50,000 jobs advertised. If you divide the unique visitors by the number of jobs (10,000,000 / 50,000), you get only 200 unique visitors per job per month. That’s not a huge number, especially when you’ll be paying inflated ad prices to pay the salaries of scores of employees and cover the cost of million dollar marketing campaigns.